LEP Digital partnered with Central Coast Council to deliver an integrated marketing campaign for New Year’s Eve on the Central Coast, with the goal of increasing event awareness, driving website traffic and encouraging locals and visitors to celebrate across Gosford and The Entrance.

Working across the full customer journey, we planned and managed a multi-channel campaign spanning paid social, Google Ads, display remarketing, print and online lifestyle media. We developed targeted audience segments, created engaging campaign assets, optimised advertising performance throughout the campaign and implemented detailed tracking to maximise reach, engagement and attendance.

The campaign reached more than 1.15 million people within the target audience, significantly increasing awareness of New Year’s Eve celebrations across the Central Coast. Digital activity drove more than 25,900 website sessions from over 20,000 users, with strong engagement across the Love Central Coast website and social channels. Through strategic media planning, audience targeting and ongoing optimisation, the campaign supported successful events at both Gosford and The Entrance while reinforcing the Central Coast as a destination for community celebrations and experiences.