Behind the screen: interview with Laura Prael
Since we began #isolife, our working lives have completely changed. As part of dealing with our new normal, we take a look behind the screens of the LEP Digital team…
S E O
Rise up in organic search rankings.
W E B S I T E
P L A N N I N G
User-centric information architecture.
C O P Y W R I T I N G
Beautifully crafted copy.
E D I T I N G &
P R O O F R E A D I N G
Punctuation, grammar and spelling.
V I D E O
P R O D U C T I O N
Create a moving story.
D I G I T A L
M A R K E T I N G
Implement a digital strategy.
Who we are
We’re LEP Digital, a team of talented individuals who are passionate about helping big and small brands succeed in the competitive online space. Our clients come from far and wide and across a range of industries – everything from law, finance and manufacturing right through to fashion, tourism and travel. We’ve worked on campaigns for Google Australia, Westpac, Kelloggs, NSW Government, Central Coast Council and Tourism NT just to name a few.
We don’t do things the normal way. We turn up the heat on marketing, spice up your strategy and add full-flavour impact to your brand. You see, the team are natural wordsmiths, creatives, and digital marketers. Some of us are illustrators, ex-journos and copywriters and some have even had a stint in radio and advertising. We enjoy bringing brands to life and cutting through to customers in clever ways. We blend data with design, analytics with art, and strategy with storytelling.
So why us? Well, you’re likely looking for some help with your digital or content marketing and, yep, we’re just the nerds for the job. We really do understand all the techy stuff. Are you looking to rank higher on Google with a better SERP? Ready to increase conversions with a stronger CTR? Wanting a spike in your ROAS whilst lowering the bounce rate and increasing overall sessions on your website? We can target low hanging fruit customers, ensure cut-through and improve your ROI.
Jargon and jokes aside, we actually like to keep things simple. Tell us your business goals and we’ll come up with the right strategy to get you the right results.
And, we’ve got the badges to prove it. In 2018, LEP Digital’s Director, Laura Prael, was named as the Outstanding Young Entrepreneur winner in the NSW Business Chamber Awards for the Central Coast region. She was also the recipient of a Silver Stevie® Award in the Female Entrepreneur of the Year category and a Bronze Stevie® Award in the Women-Run Workplace of the Year in the 15th annual Stevie Awards for Women in Business.
In 2019, we picked up the Excellence in Micro Business in the NSW Business Chamber Awards. And, in 2020, announced as a finalist in the Australian Small Business Champion Awards for their marketing category. We’ve also received widespread industry acclaim and coverage in local and national media outlets.
Are you ready to inject some energy into your marketing? Well, never fear. We’re LEP Digital, your new content marketing agency partner.
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