Website Planning

Plan, create and analyse for success

Website planning

The key to a website that works is planning. The more time you invest in planning your site, the more likely you are to get your message across and run a successful website.


Content strategy

How content will bridge the space between audience needs and business requirements. Before you start, ask yourself these important questions:

  • What is my site about?
  • Why do I need this site?
  • Who is my audience?
  • How will my audience find what they’re looking for?


If you have an existing website that needs a revamp, this is a great opportunity for some content clean-up. We’ll carry out a content inventory. This involves uncovering all of the files from your existing site and assessing them for relevance and currency.

Categorise and contextualise

We’ll use the information that we gathered in the strategy and audit process and categorise your information accordingly.


We’ll help you define:

  • User journeys with strong call-to-actions
  • Information architecture designs and page layouts that maximise click-through rates
  • Technology requirements


Writing search-friendly copy is also writing human-friendly copy. It has to be simple, clear and jargon free. We can help.

Review, approval and publish

The review and approval stage is important because it may be the first time that you and your stakeholders will view your new site in full and in context. We can help you:

  • Run a broken link report
  • Check your website for accessibility and usability
  • Bug test across multiple browsers
  • Edit and proofread your website.

Update and analyse

You’ll need to plan for routine updates and content audits. A great way to monitor how your site is performing is by looking at analytics. Analytics can tell you which pages are being accessed and how often, and which pages have a high bounce rate. This level of analysis can inform future decisions and developments and may help with the overall success of your website. Ask us how we can help.

I was in the process of putting together my website and was in need of guidance. I wanted to ensure that my service was positioned correctly to my key target markets and this is where Laura helped. Through her guidance, the MyFitnessAdvisor site was created and effectively designed to offer the services that I create within the health and fitness market. Laura also provided her professional advice on what I could do further to ensure that the website was a success. I would highly recommend her to anyone needing copywriting or website planning.

John Nassif - My Fitness AdvisorFounder and Director

Laura is a talented brand strategist as she considers broader implications of brand decisions and brings not only experience, but current market knowledge to a project. I look forward to growing the brand with LEP Digital as they are prompt in communication, always a pleasure to work with, and are a key partner for the brand moving forward.

Bec Bradshaw - Beach Out BackOwner and Director
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