Content strategy

How content will bridge the space between audience needs and business requirements. Before you start, ask yourself these important questions:

• What is my site about?
• Why do I need this site?
• Who is my audience?
• How will my audience find what they’re looking for?

Audit

If you have an existing website that needs a revamp, this is a great opportunity for some content clean-up. We’ll carry out a content inventory. This involves uncovering all of the files from your existing site and assessing them for relevance and currency.

Categorise and contextualise

We’ll use the information that we gathered in the strategy and audit process and categorise your information accordingly.

Structure

We’ll help you define:

• User journeys with strong call-to-actions
• Information architecture designs and page layouts that maximise click-through rates
• Technology requirements

Copywriting

Writing search-friendly copy is also writing human-friendly copy. It has to be simple, clear and jargon free. We can help.

Review, approval and publish

The review and approval stage is important because it may be the first time that you and your stakeholders will view your new site in full and in context. We can help you:

• Run a broken link report
• Check your website for accessibility and usability
• Bug test across multiple browsers
• Edit and proofread your website.

Update and analyse

You’ll need to plan for routine updates and content audits. A great way to monitor how your site is performing is by looking at analytics. Analytics can tell you which pages are being accessed and how often, and which pages have a high bounce rate. This level of analysis can inform future decisions and developments and may help with the overall success of your website. Ask us how we can help.