The University of Newcastle’s Alumni Insight Series brings subject matter experts to you. Drawing on the impressive expertise within its global alumni community, the series provides you with inspirational, educational, and relevant content. Featured content is curated to spark both your professional and personal interest.
In this episode, digital communications specialist and LEP Digital Director Laura Prael reveals how to create online content that converts, and how to support the customer journey. Laura offers practical examples of how to create more effective communications and shares her top four copywriting tips for the online environment.
Copywriting takes training and practice. At LEP Digital, we’ve had many years of experience writing for big and small brands in all kinds of industries. If you’d like to see examples of our work, contact us.