UNSW alumni Laura Prael image

The University of New South Wales (UNSW) Alumni Team recently interviewed our Founder & Director, Laura, on how her Masters degree shaped her career today.

UNSW: Tell us about your current role.

Laura: I own and run a fast-paced digital marketing agency called LEP Digital based in Gosford on the Central Coast. I manage an in-house team of three and several contractors to deliver compelling content to our clients locally, nationally and internationally. We offer services including copywriting and editing, website planning, search engine optimisation and search engine marketing, video production and social media marketing.

UNSW: What does your typical day look like?

Laura: Like most millennials, I wake up to my phone at around 7am and check emails in bed. I then respond to social media comments and read the news over a home-made soy latte. I walk to the office around 8:30am. We usually have a quick team meeting to set up our priorities for the day. Often this is interrupted by urgent client requests, trips to the café for meetings or lunch at the local Japanese haunt – where bento boxes are non-negotiable.

Read the full interview

Laura Prael

Author Laura Prael

Laura has more than a decade of experience in the digital communications industry and has worked for big brands including Google Australia, Westpac, Sanitarium, Weet-Bix, Avon and Elle Macpherson Intimates. Laura holds a Bachelor of Arts degree in English from the University of Newcastle, and a Master of Public Relations & Advertising from the University of New South Wales.

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