Whether we like to admit it or not, social media is built on trends: the newest features and filters, social media challenges and apps. Social platforms and the way users interact with them are constantly evolving. 2020 brings a new swag of trends that will change the way your customers engage with content, and how we as creators, create it. So, to help you ensure your business is trending in the roaring 20s, here’s our top picks for the biggest (and most valuable) social must-dos.
1. Feel comfortable with film
It comes as no surprise that video will continue to grow and dominate social platforms in 2020 and it’s not going anywhere. Now, 72 percent of customers prefer to learn about a product or service through video. But, has the thought of expensive camera equipment and Hollywood lights got you sweating? Video content doesn’t have to be a big-budget production. Some of the best content can be filmed on an iPhone – all you need is a great idea with smart thinking behind it and you’re ready to go. If you’ve been putting off making that brand or product explainer video, wait no longer. Learn more about how an explainer video can increase your sales conversions in our recent blog.
2. Connect with your crew
With the rise of Instagram and Facebook stories, businesses are now able to show a different, more authentic, side. Gone are the days of maintaining a strictly business facade. Interactive polls and Q&As are allowing users, more than ever, to have a say in what they want to see from their favourite brands and the faces behind them. Make the most of this trend in 2020 and introduce yourself to your audience. After all, who knows what they want more than your customers themselves? Stories offer a valuable (and free!) opportunity to connect with your followers and find out what they really want to see from your business. Customer feedback is essential for your product and service development in 2020, so don’t waste the opportunity
3. Ride the rise of Instagram shop
How many times have you been scrolling through the ‘gram and see an outfit you’d l̶i̶k̶e̶ need? Wished you could simply click and shop the photo? Well, Instagram has got you covered. With the rise of Instagram Shop, online shopping has never been easier or more valuable to businesses. Drive traffic to your website directly from your shoppable post, rather than sending viewers to your bio link. By taking out the middleman, shopping becomes effortless for users and for those prone to an impulse purchase (guilty!) and makes converting those likes into sales, much easier. Ask us how to set up your eCommerce functions on social.
4. Arrive at the weird and wonderful world of AR
If there’s one thing we love more than a selfie, it’s a selfie with a good Snapchat filter. And while the idea of augmented reality, or AR, sounds like a distant futuristic idea, it’s exactly how these filters are created. Snapchat was the first of its kind to utilise computer technology to map a user’s face and allow the filter to adapt to facial movements in real-time, and has come a long way since the puppy dog filters of 2016. With on-demand filters, businesses are now creating stickers, filters and virtual interactive experiences for their audiences for events, product launches, TV shows and more.
One of the most creative Snapchat marketing ploys was run by Gatorade during Super Bowl 50. The animated filter allowed users to dunk a virtual Gatorade cooler over people’s video selfies. The only branding consisted of a single “G” on the cooler, which flashed onscreen for a split second, however, the filter drove more than 160 million impressions. That’s more than the 115 million who tuned in to the game itself.
5. Tap into the Tik Tok takeover
Short-form video platforms are nothing new. Remember Vine? Musical.ly? However, none of them have performed quite as well as Tik Tok has, which currently boasts over 1.5 billion users worldwide, 60 percent of which are 16 to 24-year-olds. And whilst the app is not all that different to its predecessors, it has managed to captivate the current generation’s penchant for binge-worthy content including challenges, dances, skits, lip-syncs and cringe-worthy videos. And we can’t seem to get enough of it, spending an average of 52 minutes per day on the app (which is quite remarkable considering the average length of a Tik Tok video is 15 seconds).
With the introduction of in-app shopping feature ‘Hashtag Challenge Plus’, businesses are now getting in on the action and marketing directly to users. The feature allows users to browse products associated with a sponsored Hashtag Challenge, without leaving the platform. And whilst users aren’t able to make purchases in the app just yet, it does keep the brand top of mind and help to make assisted sales.
Start your social media #trending in 2020
While some trends should definitely be left in the last decade (ahem, the Bottle Cap Challenge, we’re looking at you), we have a feeling that most of the ones on this list are here for the long haul. So why not make the most of them? If you want to boost your digital marketing game this year and stay #on-trend, get in touch with us today.
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Want more action points for your business to run with for 2020? Learn how industry experts, including LEP Digital, have been implementing new tactics for their marketing strategies in the Hubspot Social Media Trends for 2020 guide (PDF).