Search Engine Optimisation

Be found organically

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SEO

Search engine optimisation

SEO, organic search, keywords, Google algorithms what the heck does this all mean and how can I stay competitive? The short answer is, ask us.

Search engine optimisation (SEO) is the art of fine-tuning your website, in partnership with your other digital channels, to achieve a high ranking in natural listings in search engines such as Google, Yahoo! and Bing.

SEO helps your business by:

  • Maximising brand visibility and reach
  • Encouraging sales leads and conversions
  • Driving more traffic to your website
  • Keeping advertising costs down.

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Our
process

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Site audit and report

Think of this as your initial SEO health check. We’ll talk to you about your business goals first. Then, we’ll let you know how you’re stacking up against your competition, what’s working well, and the areas that we can improve.

Keyword research and recommendations

We’ll ask you to define 10 or so keywords that you think your customers might use to search for you. We’ll give you a report of how many local searches these keywords receive each month, as well as a competitive analysis of each keyword. We’ll then recommend five keywords or phrases to target.

A comprehensive SEO strategy

Based on the results of the site audit and keyword analysis, we’ll provide a report of the short-term and medium to long-term actions that you should take to improve your search rankings.

SEO copywriting

Your copy and its architecture is so important for search rankings. We can help by writing and editing your copy to please the Google bots.

Suggestions

How to maximise social media and link-building opportunities. Once your site has been optimised, let’s introduce her to friends.

Ongoing reporting

This is important to maintain competitiveness. The best SEO strategies remain dynamic. We offer monthly retainer packages to keep your site in tune.

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Laura exceeded expectations in assisting us gain an understanding of how SEO operates and how we can build and create a better customer journey as well as suggestions to improve our digital platforms. Her knowledge and experience has been valuable to the business and working with Laura has been a seamless process.

Lucy Bardakjian - PalindromeMarketing & Special Projects Manager
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Laura, I wanted to say a huge thank you for exceeding my expectations for Avonlea Labels. You've not only increased our positioning on Google, but have also taught me alot about online and social media marketing in general. We've seen some great results and an increase in conversion through our website from your recommendations. I look forward to a long term relationship and always happy to refer you to anyone who is looking for your services.

Matt Ellis - Avonlea LabelsGeneral Manager
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Laura gave me a huge helping hand with my website thats seen traffic increase a huge amount. I love her, and if you need some help with your SEO or website than you should too. Thank you LEP Digital, youre the best.

Arwen Fitzpatrick - Hopscotch BabyFounder
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Many thanks to Laura from LEP, who has just completed a total edit of my website bringing all of her editorial skills and knowledge to make my site stand out against the competitors. Additionally understanding where I was and where I needed to be with organic searches has never been achieved with the many SEO specialist's I thought I was dealing. Thanks for improved rankings.

Phillip Cohen - kp1Director