20 October, 2018 | Central Coast Business Access
By Terry Collins
Laura Prael is a published author, copywriter and communications professional with more than a decade of experience working in the digital communications industry. Today, she’s best known for founding and directing a fast-growing international digital agency, LEP Digital, which is now in its fourth year of operation. LEP Digital employs an all female team, all of whom are under 30. She is currently a finalist in the NSW Business Chamber Excellence Awards for Outstanding Young Entrepreneur for the Central Coast region.
Over her career, Laura has written for big brands including Google Australia, Westpac, Sanitarium, Weet-Bix, Avon and Elle Macpherson Intimates. She has worked in Sydney, London and Los Angeles and been featured in several media outlets and publications including News.com.au, Daily Telegraph, Business Woman Media, Soar Collective, A Girl in Progress, The Spotlight Series and The Side Project.
“I’ve always been passionate about gender equality and supporting young women to succeed,” said Laura. “Being a woman in a tech space that has traditionally been dominated by men is challenging. I’m continually faced with people that want to test me or underestimate my knowledge and capabilities. Instead of letting it make me a victim and pushing me back, I’ve used it as energy to drive myself further, faster, and help other women.”
Laura started LEP Digital in 2015 on top of a full time role as a Content and Communications Manager for a large global software company in Sydney. The company was born from a need to provide high quality data-driven content strategies for small and medium-sized enterprise (SME) owners.
“Through my work writing for big brands, I discovered that there’s something in common with all of them: The need to tell compelling stories, with and for data, to build brand awareness, convert leads and drive revenue,” said Laura.
Having experienced working on both client and agency sides, Laura found a gap in the market. She learned that most marketing companies don’t have dedicated writers or journalists, and most writing agencies don’t have data analysts. It seemed to be two different, unrelated skills that never married. But, to truly get the best results, Laura believes that you can’t have one without the other.
“You can be a brilliant writer but see minimal conversions without insights into what your customer is doing next,” she said. “And, you can be a meticulous data analyst, but not without the tools to engage your customers in the first place. However, very few people truly excel in both.”
Thanks to Laura’s rare mix of technical and creative training and experience, LEP Digital can take this unique offering to the people who need it most – SMEs.
Since then, Laura has hired three Central Coast women into permanent positions. She also contracts young local creative freelancers including graphic designers, writers and video editors. This year her company has gone global, picking up several clients in San Diego and Los Angeles, USA. She has also just been named as a finalist for two Stevia Awards in the USA: Female Entrepreneur of the Year and Female-Run Workplace of the Year.
“We are proud to have worked with many well-known organisations including the Central Coast Council, NSW Bar Association, Australian Diabetes Educators Association, Australian lingerie label Palindrome, skincare brand Dr Natasha Cook Cosmeceuticals, perfumery Goldfield & Banks Australia, catering giant Order-In, and professional services companies CharterNet, Catalina Consultants and Bayha Group (US). The future is bright.”
To learn more about Laura Prael or her company LEP Digital, visit https://lep.digital or connect with them on Instagram, Facebook and LinkedIn.