LEP Digital partnered with Central Coast Council to deliver an integrated marketing campaign for Harvest Festival, with the goal of increasing event awareness, driving website traffic and attracting visitors to one of the Central Coast’s signature food and agritourism events.

Working across the full customer journey, we planned and managed a multi-channel campaign spanning paid and organic social media, Google Ads, display remarketing, print, out-of-home and lifestyle media. We developed targeted audience segments, produced campaign creative, managed organic content, optimised advertising performance and implemented detailed tracking to maximise engagement and event attendance.

Digital activity drove 70,000 website sessions from nearly 50,000 users, while the festival attracted more than 68,000 attendees and contributed $8 million to the Central Coast economy. Through strategic media planning, creative execution and ongoing optimisation, the campaign strengthened Harvest Festival’s reputation while showcasing the region’s producers, businesses and visitor experiences.