LEP Digital partnered with Central Coast Council to deliver an integrated marketing campaign for ChromeFest, with the goal of increasing event awareness, driving website traffic and attracting visitors to one of the Central Coast’s largest annual festivals.

Working across the full customer journey, we planned and managed a multi-channel campaign spanning paid social, Google Ads, display remarketing, print, out-of-home and lifestyle media. We developed targeted audience segments, optimised campaigns throughout the event period, reimagined existing creative assets and implemented detailed tracking to maximise campaign performance and engagement.

The campaign reached more than 1.7 million people, significantly increasing awareness of both ChromeFest and the Central Coast as a destination. By driving traffic to the event website and boosting engagement across Facebook and Instagram, the campaign helped deliver ChromeFest’s biggest year yet, strengthening the festival’s reputation while supporting tourism, local businesses and the region’s broader visitor economy.