LEP Digital partnered with Central Coast Council to deliver an integrated marketing campaign for Love Lanes Festival, designed to increase awareness, drive attendance and showcase one of the Central Coast’s most iconic community events.

Working across the full customer journey, we developed and managed a multi-channel campaign spanning paid social, Google Ads, display remarketing and lifestyle media. We built audience segments, implemented campaign tracking, optimised performance throughout the campaign and created engaging creative assets by reimagining existing photography and video content to maximise impact.

The campaign reached more than 544,000 people, significantly increasing awareness of both the festival and the Central Coast as a visitor destination. By driving traffic to the event website and encouraging attendance, the campaign helped deliver the festival’s most successful year yet, attracting 23,000 attendees and contributing $4.95 million to the local economy. Through ongoing optimisation and detailed reporting, we ensured the campaign delivered measurable results while strengthening the region’s destination brand.