LEP Digital partnered with Central Coast Council to deliver an integrated marketing campaign for Lakes Festival, designed to increase awareness, drive visitation and showcase the Central Coast as a vibrant destination for locals and visitors.

Working across the full customer journey, we developed and managed a multi-channel campaign spanning paid social, Google Ads, display remarketing and lifestyle media. We built targeted audience segments, implemented campaign tracking, optimised performance throughout the campaign and created engaging assets that strengthened the event identity across digital channels.

The campaign generated more than 5.2 million impressions, reached over 1.5 million people and helped attract more than 20,000 attendees to the festival. Digital activity drove strong engagement with over 42,000 website sessions and 34,358 users, with sessions increasing 39% compared to 2023. Through strategic media placement, creative execution and ongoing optimisation, the campaign supported local visitation, boosted awareness of Central Coast events and reinforced the region’s position as a must-visit destination.