The Australian Automotive Dealer Association (AADA) brought in LEP Digital to launch its Dealer Academy, a subscription platform helping dealerships improve efficiency, compliance and performance.
We developed a distinctive sub-brand and visual identity aligned with AADA, supported by a full brand kit to ensure consistency across all touchpoints. Alongside this, we delivered strategic consulting to shape the go-to-market approach, including audience definition, positioning, messaging and a structured launch plan.
We also supported the AADA Convention and Expo with a keynote presentation for CEO James Voortman, turning insights into clear, engaging visuals. This work built strong awareness and set the foundation for a successful rollout.
