What Barbie can teach content marketers

In this opinion piece, Patrick Cullen, copywriter at LEP Digital, shares his insights on what brands can learn from Barbie. He even turned himself pink for the occasion!

Like it or not, Barbie has arrived and she has much to teach us marketing folk.

The Barbie movie is part of an incredible marketing campaign by Mattel for the Barbie brand. There’s much we can learn from the success of the campaign.

Read the article published on B&T.

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