A sign of the times for LEP Digital and the Central Coast

Erina, March 2023

LEP Digital, an award-winning digital content marketing agency based on the Central Coast, was recently successful in a tender for a contract to plan, deliver and manage digital marketing for Signarama nationally.

Part of the global United Franchise Group (UFG), Signarama is the world’s largest sign franchise group, with a network of almost 1,000 locations in 60 countries, and 102 sites in Australia.

Director of LEP Digital, Laura Prael, says the tendering process was intensive: “Our agency was one of nine invited to submit a tender to manage the Signarama Advertising Fund. A shortlist of three agencies were then invited to present a two-hour in-person pitch to the Signarama Advertising Fund Board at the UFG head office in Sydney.”

Signarama’s Ad Fund, which in 2023 is close to $1M, is governed by a Board of Signarama franchisees around Australia. The Board has a connection to the Central Coast — its President, Melissa Marshall, is the co-owner of Signarama Tuggerah which is one of the company’s strongest-performing stores.

Signarama’s Ad Fund had been with the same Melbourne-based agency for a decade.

“We were impressed by LEP Digital’s ability to understand our market, including our key competitors, and how we could cut through by using creativity,” said Melissa Marshall. “As an agency, they offered everything we were looking for to drive our business forward and we could see that they were hungry to help us succeed.”

It’s a sign of the times for LEP Digital. Since 2015, LEP Digital has rapidly grown to become the Central Coast’s leading content marketing agency and gained widespread industry acclaim, featuring in Australia’s business media.

In 2022 the agency won Excellence in Small Business, Outstanding Business Leader and Outstanding Employee of the Year in the Central Coast Business Awards by Business NSW. Director Laura Prael was also named Outstanding Business Leader of the Year for NSW.

After recruiting three new staff members in the past 12 months, the LEP Digital team has grown to eight. Though if the Signarama account is any indication, the team will continue to grow. And that’s not only good for LEP Digital, it’s also good for the Central Coast economy.

For more information, contact Laura: call (02) 9064 1768 or email laura@lep.digital

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