LEP Digital appoints award-winning Crowne Plaza Marketing Manager

LEP Digital has announced the senior appointment of Melinda McCrone as Digital Marketing Manager, joining the agency in Erina in early 2021. The appointment signals growth in the business, which is now known as the Central Coast’s leading content marketing agency.

In her former role as Marketing Manager at Crowne Plaza Terrigal Pacific, an IHG Hotel & Resort, Melinda established the on-property marketing, integrated digital marketing as part of the overall marketing strategy, and focused on driving direct bookings through the delivery of a new website, compelling destination-focused content, and social media engagement.

Melinda’s success in the role, which she held for five years, won her multiple awards including being awarded Tourism Accommodation Australia’s Marketing Talent of the Year, twice.

“I am excited to join a team of like-minded colleagues delivering results for a broad range of clients, whilst being part of an exceptional team culture driven by Laura Prael’s leadership and entrepreneurship,” said Melinda McCrone. 

With a creative flair and an eye for detail, Melinda is a unique style of marketer, being also highly analytical and results-driven. She has over 17 years of client-side experience in direct, digital, and brand marketing for organisations including Australian Naturalcare & Golden Glow, Byron Bay Brewery, and Brian Hilton Motor Group. Melinda is eager to step up to a new challenge agency-side where she’ll help lead LEP Digital into a new phase of growth. 

“We’re thrilled to have attracted someone of Melinda’s calibre as a senior member of our growing team,” said Laura Prael, LEP Digital’s Director and Founder. “Melinda brings a wealth of experience in tourism, hospitality, and eCommerce and has tremendous strengths in strategy development, marketing planning, and leadership.” 

Based on the fourth floor of the modern Element Building, Erina’s newest business hub, LEP Digital offers data-driven content strategies to help businesses build brand awareness, convert leads into customers, and drive revenue. Celebrating its seventh birthday this month, LEP Digital has become the Central Coast’s most recognised digital marketing agency, earning widespread industry recognition for quality work and going further.

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