Laura Prael named NSW Outstanding Business Leader of the Year

Erina, November 2022

Top businesses in NSW metropolitan and regional areas have been recognised for their excellence in the past year, especially in the face of a challenging economic environment. The state’s peak business organisation, Business NSW, honoured winners from all over the state at a black-tie event in Sydney on Friday night.

Outstanding Business Leader for 2022 went to Laura Prael, Director and Founder of LEP Digital, who was announced by the presenter in her category as ‘a popular choice’ based on the crowd’s reaction to her nomination.

On the night, Laura was supported by her small team and their partners, the Business NSW – Central Coast team, led by Paula Martin, as well as a host of Central Coast businesses and Regional Leaders.

In Laura’s speech, she remarked on how proud she was of building business in her region and its active business community.

“At LEP Digital, we provide technical career opportunities for women where opportunities are limited,” Laura said.

“We’ve created an inclusive, diverse, flexible, and psychologically safe workplace that puts employee needs first.”

“I know how much this award means to me and my team. Thank you for recognising me in this prestigious program.”

Business NSW CEO Daniel Hunter said the awarded businesses have gone above and beyond with respect to innovation, diversity and inclusion, sustainability and leadership.

“It’s great to see so many businesses displaying such impressive forward-thinking to tackle the needs of NSW communities,” Mr Hunter said.

“More than ever COVID taught us that agility, passion and determination, resilience and innovation kept NSW going.”

LEP Digital would like to congratulate all of this year’s state winners, as well as the finalists on the night – particularly from the Central Coast region.


About Laura Prael, LEP Digital

Laura Prael is an accomplished entrepreneur, digital marketer, copywriter and speaker, and a champion for equality, education, and the environment. Laura leads and mentors a high-performing team at LEP Digital, which she founded in 2015, using her empathetic, collaborative and enthusiastic leadership style which has contributed to her content marketing agency’s success.

About Business NSW

Formerly the NSW Business Chamber, Business NSW is the peak policy and advocacy body which has been representing businesses in NSW since 1826. Its annual Business Awards program recognises growth, entrepreneurship and celebrates business success across NSW.


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