B&T Opinion | How not to rebrand — the Twitter debacle

In this opinion piece Jess Hickey, Marketing and Communications Specialist at LEP Digital gives her two cents on THAT Twitter rebrand…

“Was Twitter rebranding to X a dumpster fire? Yes. Did it generate significant attention, which saw it trending not only on its own platform but everywhere? Also yes. But in some cases, not all publicity is good publicity. Let’s look at the lessons we can learn from Elon and X, and save being the laughing stock of the online world.”

Read the article published on B&T. 


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