Hands up who checks out a restaurant online before you make a booking?
Who looks at photos of a pilates studio before you go to an introductory class?
And who looks at the online feedback on a plumber or an electrician before you book them to come into your home?
When you make an initial enquiry for a business in your area, the box you see on the right-hand side is a Google Business Profile (GBP), and if you’re not managing it for your business, you’re missing out on one of the biggest local search opportunities.
Our Marketing Manager, Jess Hickey, put together a short and practical video series on YouTube to walk you through exactly how to get your GBP working harder for your business.
What’s in the videos?
We made these bite-sized and jargon-free. You’ll learn:
- How to claim and verify your GBP (it’s easier than you think)
- Tips for keeping your profile fresh and active
- Why responding to reviews (yes, even the bad ones) helps your SEO.
Watch them now:
1.
What is a Google Business Profile and why it matters
2.
How to optimise your GBP for better local search
3.
A tip to help you publish updates regularly
4.
The value of reviews
5.
Let your images get you seen
Why is your Google Business Profile such a big deal?
When people search for services “near me”—and that’s a lot of people—Google serves up local results before anything else. That local map pack that shows up at the top of the search results? It’s prime real estate. And having an up-to-date Google Business Profile is how you get included.
Google is just like any other business—it wants to keep its customers happy. That means serving up businesses that are active, trustworthy, and relevant. If your Google Business Profile is sitting there with no reviews, no fresh photos, and missing key information, you’re not giving Google much confidence to recommend you. By regularly updating your profile, you’re signalling that your business is available and ready to help.
And it’s not just about Google—an optimised profile builds trust with your potential customers too. Think star ratings, glowing reviews, recent photos, opening hours, and yes, even the menu before we decide where to book for dinner. It’s all the little details that help people choose you over the competition.
Local search is a necessity
These days, customers are searching online more than ever — which makes your Google Business Profile an essential part of your SEO strategy. The best part? It’s completely free!
If you need support with your local search or SEO efforts or have any questions about optimising your Google Business Profile, please say hello.
