In 2024, following our move to a beachfront HQ in Terrigal, LEP Digital unveiled its first-ever rebrand.
This iteration of our rebrand is called ‘Interplay’, which explores the influence of past and future on one another. Drawing inspiration from 1970s design, it channels the decade’s creativity, individuality and playful experimentation. The rebrand introduced a new logo, colour palette and website design, while retaining our iconic LEP pink.
Recognition from DesignRush
So, what caught the attention of US-based industry platform DesignRush? The video on our website home page. It features our team’s faces altered with glitching, robot-like effects that mimic AI-generated imagery. The imperfect visuals highlight the limitations of artificial intelligence, adding a layer of meaning to the experience. Check out what DesignRush has to say.
Now fully immersed in our Interplay rebrand, we continue to evolve. We further embraced the 70s with a rotating disco ball to mark a decade in digital, and the latest addition of “Purple Haze”, the perfect purple, to our colour palette of beachside inspired hues.
If you’re planning a rebrand, get in touch with our content marketing and design specialists to ensure your brand stands out and gets noticed.
