In this B&T exclusive interview, Laura Prael, Director at LEP Digital speaks about how brands should (and shouldn’t!) use content marketing to better reach a female audience.
How have you seen the way media speaks to women shift both in your lifetime and your career?
“The media we consume is a reflection of ourselves and our society. Who we see in the media influences our understanding of the world and the roles that people play in that world. Over my lifetime and career, the representation of women has improved but progress has been frustratingly sluggish. We lack diverse representation of women across all media channels, from TV and radio to digital.”