Why your content isn’t landing (and how a content ecosystem fixes it)
Discover how content atomisation and distribution strategies can turn one core idea into an engaging multi-platform ecosystem
Your next customer could be an AI agent: Introducing Meta Muse
How you can prepare your business for Meta Muse by building online trust and optimising content for AI agents.
Is your company on Instagram? Try this new UGC feature
Discover how Instagram’s new feature lets brands display tagged posts and Reels on their profile grid to build trust.
Is search dead? These are my thoughts as an SEO Specialist.
Discover how AI is transforming SEO and learn how to optimise your brand’s trust and visibility for AI search engines.
How Meta is automating video editing
Discover how Meta’s new First Draft tool automates Instagram Reel editing to speed up short-form video creation.
Your socials just landed on Google’s radar
Google Search Console now tracks your business’ social media inside Search. Discover what GSC Platform Properties mean for your cross-platform strategy.
LEP Digital secures top-tier talent with a trio of senior hires
We’re happy to announce the appointment of three seniors to our growing team: Justine Rigby joins LEP as Marketing Manager following her role as Group Digital Director at ARN, the powerhouse behind leading audio platforms KIIS and iHeart. With a rich background spanning News Corp Australia, Fox Sports, and Optus Sport, Juss brings senior commercial […]
Is anyone looking? GBP media views return
If you’ve ever uploaded photos or videos to your Google Business Profile (GBP) and wondered whether anyone was actually looking, Google has just delivered some welcome news. Google is once again displaying individual view counts for every photo and video uploaded to your GBP media gallery. While this feature existed previously before being quietly removed, […]
The Google shopping cart that follows you
Have you ever shopped online, added an item to your cart and then forgot about it? Historically, to buy the item, you’d have to navigate back to the original website and complete your checkout there. However, Google is about to change all that with the new Universal Cart. But what exactly is it and how […]
Meta’s free apps just got a paywall
For years, Meta held an unwritten contract with its users. You give them your time and attention, and they give you free access to Facebook, Instagram, and WhatsApp. Now, that contract is changing. Meta has begun rolling out paid subscription tiers across its platforms, marking a fundamental shift in how social channels monetise and how […]