Freelancers may be cheaper, but what is it really costing your business?

Freelancers and agency team members

As businesses grow, they inevitably need more people in specialist positions to help support that growth. Marketing should be a key function in any successful business, and knowing how to resource it properly, including investing in the right people, processes and technology, is critical. There are three common ways to meet the resourcing needs of […]

Social media strategy: 6 steps to success

Compared to the first quarter of 2020, social media consumption has increased globally in the second and third quarter by around 30 per cent. People around the world are turning to social media to learn new skills, find out about products and services, and make sense of the world post-COVID. Unsurprisingly, YouTube is Australia’s most […]

8 must-have Google Chrome extensions

Google Chrome is the world’s most popular web browser and beyond its speed, simple design, and usability, it also offers a library of add-on features called Chrome extensions. Consider them like apps for your browser that can help you with productivity and efficiency with one simple click. If you can imagine it, there’s likely an extension […]

How much should you spend on marketing?

“What’s your marketing spend?” seems like a pretty straight forward question to ask in your first prospect meeting. However, getting an answer can often be hard work. As a marketing agency that usually works with small and medium-sized businesses, we dance around the topic of marketing budgets a lot. Despite being critical to business success, […]