Is content marketing the same as digital marketing?

LEP Digital Mel McCrone and Jess Hickey discussing content marketing versus digital marketing | Digital Marketing Agency Central Coast | LEP Digital

Erina, June 2023 The terms digital marketing and content marketing are often used interchangeably. However, digital marketing and content marketing are actually different approaches to marketing a business online. In short, digital marketing primarily uses an outbound marketing approach, which involves selling to consumers to get them interested in buying a product or service. By […]

Marketing in the metaverse — a guide for advanced businesses


As reported in B&T Magazine, a new global survey conducted by Ipsos for the World Economic Forum found that less than half the Australian population – 44 per cent – are familiar with the metaverse, while only 36 per cent express positive feelings about engaging with it in daily life. This is in contrast to […]

Freelancers may be cheaper, but what is it really costing your business?

Freelancers and agency team members

As businesses grow, they inevitably need more people in specialist positions to help support that growth. Marketing should be a key function in any successful business, and knowing how to resource it properly, including investing in the right people, processes and technology, is critical. There are three common ways to meet the resourcing needs of […]

Social media strategy: 6 steps to success

Compared to the first quarter of 2020, social media consumption has increased globally in the second and third quarter by around 30 per cent. People around the world are turning to social media to learn new skills, find out about products and services, and make sense of the world post-COVID. Unsurprisingly, YouTube is Australia’s most […]

8 must-have Google Chrome extensions

Google Chrome is the world’s most popular web browser and beyond its speed, simple design, and usability, it also offers a library of add-on features called Chrome extensions. Consider them like apps for your browser that can help you with productivity and efficiency with one simple click. If you can imagine it, there’s likely an extension […]

How much should you spend on marketing?

“What’s your marketing spend?” seems like a pretty straight forward question to ask in your first prospect meeting. However, getting an answer can often be hard work. As a marketing agency that usually works with small and medium-sized businesses, we dance around the topic of marketing budgets a lot. Despite being critical to business success, […]