Winning words: 10 ways to turn your business story into an award
Submitting an award entry is a powerful opportunity to tell your story, celebrate your organisation’s achievements, and build brand reputation. When you become an award finalist or winner, it can position you and your organisation as a leader, enhance credibility, and open doors to growth. My team and I have been writing award submissions for […]
7 reasons to consider a hybrid marketing approach
As your organisation grows, you’ll inevitably need more people in specialist positions to help support that growth. Marketing should be a key function in any successful business, and knowing how to resource it properly, including investing in the right people, processes and technology, is critical. There are three common ways to meet the resourcing needs […]
Is content marketing the same as digital marketing?
Erina, June 2023 The terms digital marketing and content marketing are often used interchangeably. However, digital marketing and content marketing are actually different approaches to marketing a business online. In short, digital marketing primarily uses an outbound marketing approach, which involves selling to consumers to get them interested in buying a product or service. By […]
How much should you spend on marketing?
“What’s your marketing spend?” seems like a pretty straight forward question to ask in your first prospect meeting. However, getting an answer can often be hard work. As a marketing agency that usually works with small and medium-sized businesses, we dance around the topic of marketing budgets a lot. Despite being critical to business success, […]