Is anyone looking? GBP media views return
If you’ve ever uploaded photos or videos to your Google Business Profile (GBP) and wondered whether anyone was actually looking, Google has just delivered some welcome news. Google is once again displaying individual view counts for every photo and video uploaded to your GBP media gallery. While this feature existed previously before being quietly removed, […]
The Google shopping cart that follows you
Have you ever shopped online, added an item to your cart and then forgot about it? Historically, to buy the item, you’d have to navigate back to the original website and complete your checkout there. However, Google is about to change all that with the new Universal Cart. But what exactly is it and how […]
Meta’s free apps just got a paywall
For years, Meta held an unwritten contract with its users. You give them your time and attention, and they give you free access to Facebook, Instagram, and WhatsApp. Now, that contract is changing. Meta has begun rolling out paid subscription tiers across its platforms, marking a fundamental shift in how social channels monetise and how […]
Google Ads and YouTube are getting hitched
Aligning your video content with your paid search campaigns is about to get much easier. Google is rolling out an update to streamline how advertiser accounts connect with YouTube, providing you with powerful performance and targeting insights. Here’s a look at what’s changing and what you can do to prepare. What’s changing within Google Ads […]
Scarcity marketing: Is it a trap?
Would your scarcity marketing strategy pass the test of Australian regulators? Here’s some tips to avoid the negative scarcity marketing trap
The ghost on LinkedIn: How to prioritise invisible engagements
Metricool’s 2026 LinkedIn study reveals that these public signals are on the decline. Find out why it’s not all bad news.
Meta’s one login to rule them all
Meta’s announced the Meta Account, a new centralised way to log in and manage all your Meta apps and devices in one easy dashboard.
Bad review? How to use Google Business Profile feedback to your advantage.
Have you had a bad Google review? Don’t let the 1 stars ruin your day. Learn when it’s constructive feedback and what to do if not.
Can I trust you? How to build brand trust online
Explore with content marketing agency LEP Digital how businesses can build brand trust online with their audience.
Does AI-generated content affect Google Search performance?
Find out the answer to this much asked question with LEP Digital. AI Content is fast and easy to produce, but does Google choose to show it?