What Barbie can teach content marketers
In this opinion piece, Patrick Cullen, copywriter at LEP Digital, shares his insights on what brands can learn from Barbie. He even turned himself pink for the occasion! Like it or not, Barbie has arrived and she has much to teach us marketing folk. The Barbie movie is part of an incredible marketing campaign by […]
Is content marketing the same as digital marketing?
Erina, June 2023 The terms digital marketing and content marketing are often used interchangeably. However, digital marketing and content marketing are actually different approaches to marketing a business online. In short, digital marketing primarily uses an outbound marketing approach, which involves selling to consumers to get them interested in buying a product or service. By […]
ChatGPT lists its own flaws: “Limited domain knowledge, biases and lack of originality”
These days, it seems like everyone’s talking about — and talking to — ChatGPT. But does ChatGPT have anything useful to say? Patrick Cullen, Copywriter at LEP Digital asked ChatGPT for the answer. Does ChatGPT have anything useful to say? Examples of ChatGPT-generated content appear online faster than you can hit ‘regenerate response’. Among the […]
How to get the most out of your digital marketing agency
As a busy business owner, you might not be in a position to manage and oversee your marketing anymore. And, it’s at this point that you might be considering outsourcing. Maybe you’re still in the ‘umming’ and ‘ahhing’ phase, weighing up the options or maybe you’re ready to proceed, but unsure of where to begin. […]
Why your content marketing should be ‘always on’
Ah, here we are again. December and the silly season are looming and we’re holding our breath for a well earned break. And whilst we may assume that because we are slowly winding down for the year, that surely our content marketing should as well? That makes sense doesn’t it? Why spend money on advertising […]
How to use content marketing to cut through the noise online
Ah, 2020. The year that we all collectively wished never happened. From bush fires to flooding, all before we were hit with a global pandemic, we’ve certainly been tested. Despite all the doom and gloom, there have been some positives and there’s been a wave of opportunity for business owners to embrace the digital world […]
10 free stock image websites to keep the creativity flowing
At LEP, we often joke that the hardest part about writing a blog or putting a website live is finding the right images. It’s a real conundrum. The images you choose need to support your words by conveying the appropriate meaning and emotion. They can make or break your content efforts really fast. And now […]
How to use content marketing to support the modern buyer’s journey
With COVID-19 changing the way we do business, there’s never been a better time to refocus on being agile and meeting your customer’s needs where and when they need you. But, it has to be done with a lot of care and thought; you’re speaking with a new audience that’s even more critical than before. […]