Is content marketing the same as digital marketing?
Erina, June 2023 The terms digital marketing and content marketing are often used interchangeably. However, digital marketing and content marketing are actually different approaches to marketing a business online. In short, digital marketing primarily uses an outbound marketing approach, which involves selling to consumers to get them interested in buying a product or service. By […]
Why your content marketing should be ‘always on’
Ah, here we are again. December and the silly season are looming and we’re holding our breath for a well earned break. And whilst we may assume that because we are slowly winding down for the year, that surely our content marketing should as well? That makes sense doesn’t it? Why spend money on advertising […]
How to use content marketing to cut through the noise online
Ah, 2020. The year that we all collectively wished never happened. From bush fires to flooding, all before we were hit with a global pandemic, we’ve certainly been tested. Despite all the doom and gloom, there have been some positives and there’s been a wave of opportunity for business owners to embrace the digital world […]
How to use content marketing to support the modern buyer’s journey
With COVID-19 changing the way we do business, there’s never been a better time to refocus on being agile and meeting your customer’s needs where and when they need you. But, it has to be done with a lot of care and thought; you’re speaking with a new audience that’s even more critical than before. […]