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SEO vs SEM: Which one should I invest in?

By | SEO | No Comments
Over my many years in the content marketing space, I’ve received a lot of questions about SEO and SEM. “What’s the difference?” or “which one is worth my money?” seem to be the most common ones.

I’m always glad when clients ask me about this because, while both SEO and SEM are designed to boost your site’s traffic from search engines, the two are entirely differently strategies. They don’t offer the same results, and they certainly don’t require the same amount of investment (either time-wise or financially!)

Let me dive in a little deeper and explain what I mean. Read More