A digital audit leads to marketing success.
Case Study
Simply Shutters, Awnings and Blinds
Following a quiet period of trade in early 2022, Central Coast business Simply Shutters, Awnings and Blinds reached out to LEP Digital to do a review of their digital marketing. What we uncovered created the opportunity for Simply Shutters to overhaul their marketing strategy, improve the quality of leads and stabilise the business.
Their Challenges
- Poor quality and inconsistent lead generation from the existing digital advertising that lacked targeting.
- Wasted advertising spend through hyper-segmented campaigns that were not reaching the right audience.
- Inconsistent marketing strategy and poor conversion tracking, leading to challenges in decisions regarding budgets and campaign timings.
Our Solutions
- A digital audit. Reviewing the available digital marketing history, we identified the channels that were working well and those that were underperforming.
- Audience segmentation. We narrowed the campaigns to target the segments most likely to request a lead through the company’s website.
- Creative execution. Using images and videos supplied by the client, we created a series of ads to engage and capture the attention of the newly refined audience.
- Digital marketing campaign. Defining budget, audience segmentation, and channels, we rolled out a comprehensive digital campaign to generate leads.
The Results
- Website traffic increased by 36%, with new users increasing by 33%.
- Google Search results included a 42% increase in clicks and a 216% increase in conversions, with cost per conversion decreasing by 52%.
- Leads generated via Meta increased by 20%, with a 52% decrease in cost per click.
- By targeting the medium-high end of the market, the quality and value of leads significantly improved.
36%
Increase in website traffic
216%
Increase in conversions
52%
Decrease in cost per conversion
20%
Increase in leads generated