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National signage brand scales with a comprehensive search and digital marketing strategy.

Case Study

Signarama Australia

Signarama is the world’s largest sign franchise group with more than 104 locations around Australia. With the signage market tipped to grow, Signarama approached LEP Digital to increase its market share through better online visibility.

LEP Digital started with a digital audit of historical campaigns carried out by the previous agency and established new goals and tactics for success.

Their Challenges

  • Generating leads for stores to drive company growth at a local level.
  • Increasing competition in both organic and paid search listings.
  • Growing brand awareness and communicating its unique selling position.
  • Varying target markets, products and services at a store level.

Our Solutions

  • A digital audit. We completed a comprehensive audit to identify new marketing opportunities and tactics to improve advertising results.
  • Targeted SEO. By conducting keyword research and trends, we identified and implemented an on and off-page SEO strategy to secure organic search rankings across a broad range of terms with commercial intent.
  • Ad Campaign Restructure. We overhauled the existing advertising account structure to create a streamlined structure to improve results and provide better oversights to campaign performance.
  • Content marketing. By producing seasonal high-value content and email marketing, we increased brand loyalty and advocacy.

The Results

  • Website sessions and new users increased by 31%.
  • Digital leads increased by 47% compared with the previous period.
  • We reduced the cost per click by 37% and the cost per conversion by 13%.
  • We drove a 33% increase in product guide downloads and nurtured lead conversions.
  • New SEO strategies led to a 20% increase in search visibility, securing rank #1 for all branded terms and 189 keywords ranking in positions #1 to #3.

47%

Increase in digital leads, including phone calls and contact forms

20%

Increase in organic search visibility

31%

Increase in website sessions

102%

Increase in Google Ads clicks

Client Testimonial

Our national partnership with LEP Digital has delivered outstanding results. The team has demonstrated both technical excellence and a deep understanding of our brand and business objectives. This collaboration has delivered real value for our network, and we couldn’t be more pleased with the results. Highly recommend LEP Digital for any organisation looking to achieve meaningful digital growth.

Melissa Marshall
President, Signarama Advertising Fund Board

Get In Touch​

hello@lep.digital

Location​

Suite 2, Level 1
50-52 Terrigal Esplanade
Terrigal 2260