Reaching the right audience through digital channels.
Case Study
SEDA College NSW
The Executive team at SEDA College NSW approached LEP Digital with the challenge of marketing their independent sports school to both students and parents, knowing that each audience required a unique approach, to drive enrollments. LEP Digital used data to identify the right messages for the right channel and develop a strategic marketing plan.
Their Challenges
- Getting ads in front of the right audiences, with restrictions tightened around advertising to students aged 14-16.
- Reaching students with the right message in a way that is engaging and age-appropriate.
- It becoming harder and more expensive to get the brand in front of the target audiences.
Our Solutions
- Targeting communications. We tested new channels and formats that students engage with, including emerging social media platforms.
- Getting real. By using content generated by the students, graduate stories and testimonials from parents, we created ads that connect with each audience on an emotional level.
- User-friendly website. Launching a new website ensured relevant information about the school’s features and benefits was easy to find.
- Digital marketing campaign. Defining budget, audience segmentation, and channels, we executed an always-on campaign strategy to increase prospectus downloads and enrollment enquiries.
The Results
- Website traffic increased by 36%, with new users increasing by 46.8%.
- School prospectus downloads increased by 90.5%
- In January 2023, applications for the year ahead had increased by 75% when compared to the same time the previous year.
- Increased Meta link clicks by 58% when compared to the previous year, through an 18% increase in budget.
36%
Increase in website traffic
90.5%
Increase in prospectus downloads
75%
Increase in early applications
58%
Increase in Meta link clicks