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Building furniture sales with targeted SEO and advertising.

Case Study

Loughlin Furniture

Loughlin Furniture, a leading Central Coast designer and builder of custom timber furniture and bathroom vanities, approached LEP Digital with the opportunity to grow the business through targeted advertising and search engine optimisation (SEO).

LEP Digital used data and market insights to identify opportunities across various digital channels.

Their Challenges

  • Increasing competition in both organic and paid search listings.
  • Changes to Facebook and Instagram algorithms were affecting the brand’s visibility on social media.
  • Seasonal consumer buying behaviour.

Our Solutions

  • A digital audit. Reviewing the available digital marketing history, we completed a comprehensive audit to identify opportunities for digital marketing.
  • Targeted SEO. By conducting keyword research and trends, we identified and implemented an SEO strategy to lift organic search rankings across a broad range of terms with commercial intent.
  • Always-on advertising. By first defining the right budget, platforms and audiences, we rolled out an always-on advertising strategy to generate leads and maintain a cohesive and consistent marketing presence year-round.

The Results

  • New users on the website increased by 65.4%.
  • The engagement rate on the website increased by 38%.
  • New SEO strategies led to a 63% increase in online search visibility.
  • The business saw an 87% increase in search terms ranking #1.

65.4%

Increase in new users on the website

38%

Increase in engagement rate on the website

63%

Increase in online search visibility due to improved SEO

87%

Increase in #1 ranking organic search terms

Get In Touch​

hello@lep.digital

Location​

Suite 2, Level 1
50-52 Terrigal Esplanade
Terrigal 2260