Advertising has changed dramatically over the last 20 years. Brands no longer hold the ace when it comes to the straight-faced poker game of marketing because the modern consumer doesn’t interact with brands on the company’s terms — they much prefer it on their own, thanks.
Consumers, and especially millennials, don’t want blatant and invasive reminders to buy products. Instead, they want to be persuaded, understood and nurtured. But how is this done?
Here are three key principles to consider when creating successful content marketing for your business.