In the lead up to Christmas, we gifted our followers with our 12 days of digital marketing tips, complete with tree-tremendously cheesy Christmas puns (see what we did there?). We’ve decided to compile each of these tips from across the 12 days into one, easy to read blog, just for your viewing.
Day 1 — A partridge in a pear tree
The partridge has the right idea. Your engaged customers – or in marketing terms, ‘low hanging fruit’ – are your warmest audience. Why? They typically need less convincing to make that purchase decision and convert. A simple personalised eDM or retargeting campaign could be just what they need to be reminded of your product or service. So when fruit picking, go for the low ones first before going for the whole pear tree.
Day 2 — Two turtle doves
Did you know turtle doves often mate for life? So how do you get those life long customers? Make that content engaging. Clever, well researched and authentic content will change your audience’s opinion, get them onside and emotionally connected. And, once you’ve captured this emotion, they might take action by signing up to your mailing list, following you on social media or the golden conversion, actually purchase something. Keep your content real, people.
Day 3 — Three French hens
Just like the French have a penchant for all things style, business branding should too – a style guide is a must. It’s a holistic set of guidelines that outline your company’s brand colours, typography, logo usage, tone of voice and messaging. By creating a detailed set of brand guidelines, you’ll ensure content is consistent, polished and clearly recognisable. To put it simply, when your businesses branding isn’t up to scratch, your messaging can get lost in translation and result in the following three situations: potential loss of engagement, potential loss of customers and potential loss of sales. Be at the top of the brand pecking order. Comprendre?
Day 4 — Four calling birds
Calling birds make a point of being heard. And, so should you. There’s nothing wrong with calling out to your customers and asking them for a review when they’ve had a positive experience. According to a report released by LinkedIn, displaying positive reviews can boost conversions by 270%. No one is going to hear from you if you don’t chirp up, right?
Day 5 — Five golden rings
Let’s talk about backlinks, a golden opportunity for your business to go full circle and run rings around your competition. Not only are they free but they can increase your domain authority and the likelihood of quality referrals back to your site. It may be a time-consuming exercise to garner relevant backlinks, but as one of Google’s top 3 ranking factors, they’re your sparkling opportunity to boost your SEO.
Day 6 — Six geese a’layin
Unlike geese who fly south for the winter, following the same path year after year, marketers don’t need to do the same. It’s a matter of trial and error when it comes to content and what audiences engage with. Experiment with what you post by using content pillars to group your content into categories such as brand-based (think behind the scenes and employee news), entertainment, informational, and promotional. Trial different social platforms as well as the times and day in which you post. When you find the magic formula that works for you, be sure to remain consistent and keep your content on course, just like the geese.
Day 7 — Seven swans a’swimmin
When it comes to your businesses’ branding, you want to be the swan amongst the pigeons — standing out from the flock with its own cygnet-ure style (see what we did there?). Visual branding, like everything, is more often than not, a trend of the time. And, as your company grows and evolves, you may find that your logo has become a little outdated – and this is normal. Refreshing or rebranding your business isn’t something to fear; change is an opportunity to spread your wings and reinvent or strengthen your brand, and it’s something you should be reconsidering every 2 to 3 years.
Day 8 — Eight maids milking
Milk your content for all its worth – content repurposing aka content recycling is a perfectly acceptable practice in marketing. It involves reusing all, or part of a businesses existing content to maximise its content’s reach. A well-researched blog could become a podcast, drive a week’s worth social media content or be rehashed into a beautifully designed infographic. The challenge? Repurpose it eight times. We dare you.
Day 9 — Nine ladies dancing
Ladies and gentlemen, don’t dance around the supposedly scary subject of metadata. Metadata is a crucial aspect to any well thought out SEO strategy. When a user Googles a topic, metadata or metatags help return the right results and detail exactly what your site has to offer. Step to the beat of those search engines and up your SEO game.
Day 10 — Ten Lords a’leapin
Leap well ahead of your competition with a well designed, well-written website. According to Forbes, a website is an essential marketing element that customers base their first impression on. And, if done right, your website can become your round the clock salesperson. Some tips from us to you, to make your website an 11/10 — if you’re thinking of investing in a new website, ensure it’s optimised for SEO, designed for mobile users in mind and is up to scratch when it comes to speed.
Day 11 — Eleven pipers piping
Successful paid advertising isn’t a pipe dream, it’s a realistic and achievable goal as part of your B2B marketing strategy. LinkedIn can help you engage with the largest community of professionals on the internet. All you need to do is encourage them to take some form of action based on your ad strategy. With four out of five LinkedIn members driving business decisions, these days, LinkedIn ads can be instrumental to your marketing efforts.
Day 12 — Twelve drummers drumming
Drum up your advertising strategy twelve times over with YouTube. YouTube reaches more 18-49 year-olds than any broadcast or cable network on mobile. And, you can get really detailed when building your audience. Demographics, life events, similar audiences and topics of interests are just three ways in which you can narrow down who you want to speak to.
Merry Christmas from the LEP Digital team. We hope you have a wonderful festive period. If your business needs help with their digital marketing strategy this new year, get in touch with us or follow us on Instagram. We’d love to hear from you.