Copywriting

Raise the bar

Copywriting


Copywriting takes training and practice. We’ve had many years of experience writing for big and small brands in all kinds of industries. And it all started because we like to tell stories.

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Our specialties


We can help you with almost any copywriting task, but these are our specialties:

  • Electronic direct mail (eDM)
  • Newsletters
  • Websites and apps
  • Blogs
  • Brochures and fact sheets
  • Feature stories
  • Press releases
  • Scriptwriting
  • Advertising taglines
  • Technical writing
  • Creative writing and brand storytelling
  • Style and tone of voice guidelines.

If you’d like to see samples of our work, contact us.

SEO copywriting


We take copy and optimise it for search. Writing search-friendly copy is also writing human-friendly copy. It has to be simple, clear and jargon free. It has to be believable. Keywords are no substitute for convincing evidence or powerful text.

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How we do it


We have an intimate understanding of the way copy is constructed for the web, and how best to encourage search engines, such as Google, to promote your pages.

We’ve helped big companies rise in organic search rankings to achieve a top three listing from 500 in a matter of weeks. We conduct vigorous keyword research to create copy that is:

  • Optimised for search
  • Easily digested online
  • Designed to maximise click-through rates
  • Engaging and memorable
  • Approved by web accessibility standards

I regularly engage Laura to create sales-driven copy and SEO content for my clients. My expectations are always surpassed with her timely delivery and quality work that consistently leads to higher engagement, clicks, and acquisitions for my clients. I can confidently recommend Laura to anyone seeking quality and great value website copywriting, SEO and advertising content. Thank you for all your awesome work, Laura.

Perry Henderson - Missing Link Social MediaManaging Director